Episodes

When your blog is the cornerstone of your business (as it is for mine, and I recommend it be for yours), creating enough content can be a challenge. In today's episode, I will share 10 different ways you can create more cont...

What most people do this time of year: run around in a frenzied chaos, and slide into the finish line of the current year battered, bruised, and confused. I have discovered three crucial actions that if, intentionally taken, ...

What if you could influence people before you even met them? Would that be a valuable skill in business? Not only is it possible, you can engineer it with intention. And you should. In today's episode, you'll discover: The di...

It's just the right time to start thinking about your plans for the new year. It's just the right time to get started early. Today, I'll explain how to really set yourself up for a great new year-the best year yet. By the ti...

What if there was a way to cut through the fluff, the chaos, confusion, and just flat out fix your business? Well, there is. Today, I'll explain how you can stop worrying, start living, and learned to love discipline. By the...

I just attended the single best business conference I've ever been to… and it has nothing to do with my being one of the speakers! Today, I share my notes from this week's Platform Conference. By the time you listen to today'...

I will never forget the day I heard the bad news about copywriting. And now, I'm about to give you that same bad news. I heard the news from an off-the-wall copywriter in Utah, who had miraculously survived a brain tumor. I'l...

My consulting client was facing a tough season. None of her marketing was working. While considering the problem she was facing, it became obvious what was missing. Since that time, I've developed a short checklist that can a...

There is a dangerous reason why you don't achieve your goals. There's a good chance you are committing this mistake yourself, even if you do lots of good stuff. In today's episode I will share with you how to go about fixing ...

It's harder than ever to get people to share their email address. Nobody wants more spam in their inbox. What's a marketer to do? The solution to the problem is surprisingly simple, and increasingly difficult. But it's well w...

We all know we should be using testimonials to help sell our products and services. But there's another, less obvious use that can boost your bottom line. This week's episode, I'll explain how you can actually make sales by g...

Productivity is about more than the right day planner, a particular methodology, and certainly more than having a good "to do list". In today's episode, I interview one of my favorite podcast hosts, Erik J. Fisher of the Beyo...

What is the one secret that can accelerate the growth of your business, and every other area of your life? I believe it is the crucible of companionship. This weeks episode is all about how to create your own Mastermind Group...

The pressure is on. You need to come up with big ideas for a client, or for your own business, or just to get yourself out of a problem. But being under the gun for a big idea is just the kind of environment that seems to sto...

Would you like to know the marketing concept that will attract the most buyers, for the least cost, in the shortest period of time? Today's show is all about something I call "Value Creation Marketing". Reasons to listen are ...

You've heard it before. The problem that holds you back is not lack of information. You already know what to do – but you don't do what you know. The question is why you don't do what you know? And that is what I'll be answer...

I had two conversations this week that prompted the topic of today's podcast. One had to do with weird Christian views about money, and the other had to do with a question about the business mission of my company. This episod...

Why do I still invest the time and money to attend seminars, even though many people would think I don't have to? I have at least five good reasons why, and in this episode I will share them with you. Announcements: Conferenc...

For many bloggers, it's the number one topic of discussion: how to get more traffic to your blog. Having a bigger number of visitors doesn't necessarily mean you have a more profitable business, but let's face it; we all wan...

It's all the rage: "content marketing". But if you think just giving away lots of great content for free is going to make you money, you haven't thought the matter through. Chances are you're making one of the three big conte...

Over the last few weeks, I've had the opportunity to talk on the phone with a number of consulting clients. I was startled to hear virtually the same phrase come out of each of their mouths: "I need clarity on what I'm suppos...

When I am interviewed, one question that comes up regularly is: "Ray, if you are starting your business today how would you do it?" I think the implication is things are different today than when I started, and thus a differ...

Just yesterday I was on the phone with a client. She had just finished describing her business to me. She wants to sell a product that teaches women how to help their husbands break an addiction to pornography. "I guess what ...

One of the most common questions I get is this: "Ray, how do you create your podcast each week?" In this week's episode, I'll give the most complete answer ever. And I'll walk you through my workflow for creating this podcast...