Episodes

I've certified many copywriters who hold degrees in professions not associated with writing – Physicians, attorneys, engineers... In fact, I've had relatively few students with any professional writing experience. If you've e...

Who are you, and why are you here? That's the question my podcast guest, Graham Cochrane, is helping us answer today. "Most of us," Says Graham, "are living a life crafted by other people: family, social media, societal expec...

Many technological advances come with a healthy dose of fear, and that has definitely been the case with AI - especially with writers and artists . "Why would someone pay me when they can just ask an AI to generate something ...

Economic "Tough Times" are here, but not yet fully here. What can you do to protect yourself and your business? I've got some wisdom to share from someone who's been through tough economic times before...Me. ​ This week, I'll...

I want to talk to you about the incredible power of writing. The power of storytelling . And how it can help you connect with your divine purpose. Yes, even if the writing you do is marketing or sales copy. That's the subject...

Let me preface this by acknowledging that most people (myself included) cannot instantly, and completely "disconnect" for two weeks. In my case, I had a full two years of notice, and it still wasn't easy. ​ ​Back in 2022, my ...

This week's episode is Part 3 of my Writer's Rewind Series, and it's all about why your copy isn't performing the way you think it should. There's a reason it isn't converting, and most likely, it's one (or more) of the 5 rea...

This is part 2 of the "Writer's Rewind" series. I'm devoting this month to covering some of the fundamentals of great copy, and in the case of this week's episode, why copy itself is so fundamentally important to the success ...

This week's podcast is a refresher on the core basics of writing persuasive copy (and everything is copy — it's not ONLY sales pages and emails). If you can write effective sales copy, you can literally write your own paychec...

Who else wants to reduce your financial stress and create a stable source of income from your business? This is the way : shift to a membership-based business model. I know what you might be thinking: "Geez, Uncle Ray… that s...

On last week's episode, I boldly declared, "Writing gets you everything you want." This week, I'm giving you some proof of how that has been true in my life. ​You may already be thinking, "But Ray, you're a writer...of course...

This week, I'm answering some of the most common questions I'm receiving from listeners, viewers, and readers. Since they keep coming up (some for many years), I feel that my answers will be helpful to more than just those wh...

You create content to build an audience...not the other way around! ​This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is living proof that this strategy works. ​ ​There...

I very often get some form of this question: "Is 58 too late to ____?" The number is arbitrary, and this line of questioning can go on and on... Am I too old? Am I too fat? Am I too thin? Am I too shy? Am I too... whatever . ...

Many Christians are culturally programmed to feel guilty about wealth, but is poverty God's plan for us? No! Today I propose that God wants you to prosper in all things that are good, including business (and I have the verses...

Uh oh...January 1 has come and gone. Is it too late to make plans for a better New Year ? Of course not. ​ ​Regardless of how far along Earth may be in its journey around the sun, you are free to implement these 7 P's that wi...

This week I'm giving you a simple, 5-step process to help make 2024 the best year your business has ever had. Of course, I said "simple"...not easy. The toughest pill for most business owners to swallow is this: You probably ...

In this week's episode, I'm talking about a single, magic word that has the power to reduce your stress and give you more time to do the things that matter to you. What is this "Magic Word" ? "No" People seem to have no issue...

It's almost that time of year... Time to declare big changes for 2024! And then abandon those declarations in a few short weeks. I'm not trying to be negative, but the reality is: It's hard to make significant changes in ours...

The P.A.S.T.O.R. Framework® is the formula I use to craft every piece of sales copy I write. It is also the most "borrowed" piece of knowledge that I've ever taught. I've seen it shared in countless blog posts, videos, and fo...

I have previously claimed that Writer's Block does not exist. That was true for me at least...until recently. What happened? How could my seemingly endless well of ideas and words suddenly run dry? This week I'm sharing the c...

Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand ....

"People Pleasing" is NOT the way to build a brand. You might build a BIG list that way, but you won't build a QUALITY one. Your list, your followers, your subscribers... They need to know the real you if you want to build a m...

Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to (as she puts it) "why people do stuff". Once you understand the psychology of your audience, the...