July 3, 2008
Guarantees Increase Sales
The Question: Do I really need a guarantee on my website?
The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you.
Three Things To Consider When Creating Your Guarantee:
1. The length of the guarantee (the longer you can make it, the more credible your offer).
2. How you word your guarantee matters. If you can denominate your guarantee in a fresh way, it will be more effective.
3. Check with your merchant provider about the length of guarantee you're allowed to offer!
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